ReelPlay started as Chance Interactive in 2014, a small Sydney development shop building B2B slots for third-party operators. The inflection point came in 2018 when Scott Smith and David Johnson joined from NYX Gaming Group (later SG Digital). Smith took CEO, Johnson took CCO. Within a year, they rebranded to ReelPlay and launched Infinity Reels with El Dorado Infinity Reels in 2019. The mechanic caught industry attention: Scientific Games (now Light & Wonder) licensed the Infinity Reels trademark in 2020, and NetEnt adopted it for Gods of Gold. That same year, Yggdrasil added ReelPlay to its YG Masters programme. Johnson replaced Smith as CEO in February 2021. Smith moved to a board advisory role. The company expanded US market access through Light & Wonder's OpenGaming platform in New Jersey, later adding Pennsylvania. The 10K Ways mechanic launched in 2023 as the studio's second proprietary system. In September 2024, Relax Gaming upgraded ReelPlay to Silver Bullet partner status. Today, a team of 14 employees in Sydney produces roughly 1 game per month across four mechanic families, distributed through three major aggregation platforms.
out of 5
Updated: March 23, 2026 by
Lily Adams
ReelPlay
Best Slots & Online Casinos List
ReelPlay is a 14-person Sydney studio that created one of the few indie slot mechanics adopted industry-wide. Infinity Reels, launched in 2019, was licensed by NetEnt for Gods of Gold and by Yggdrasil for multiple collaborative titles. Our database tracks 2 ReelPlay slots averaging 96.08% RTP, with both games at or above 96.00%. King Arthur 10K Ways leads with a 9,141x max win and 4.2/5 rating. The broader portfolio spans 60+ titles across four mechanic families: Infinity Reels (9 games), 10K Ways (13 games), Megaways (5), and Gigablox (5). UKGC licensed, US market access in New Jersey and Pennsylvania through Light & Wonder. The trade-off: small catalog (60 vs BGaming's 250+ or Pragmatic Play's 500+), slots-only (zero table games or casual titles), and limited operator visibility in our casino databases. This is a mechanic-first studio, not a volume play. Best for players who value innovation per title over portfolio breadth. Our rating: 3.5/5.
60+
Games
0+
Casinos
2014
Founded
3.5/5
Our Rating
2
Total Games
96.08%
Avg RTP
9,141x
Max Win
96–96.16%
RTP Range
0
High Vol Slots
2
Bonus Buy
Volatility Distribution
Game Features
Top ReelPlay Slots 2026
Our highest-rated games from this provider
All ReelPlay Slots
2 games from this provider
FoxSlots
5,000+ Games Available
Play ReelPlay Slots at FoxSlots
Get up to $1,500 + 200 Free Spins welcome bonus.
8.5
9.1
4.5ReelPlay High Volatility Slots
For players seeking big wins and thrilling gameplay
ReelPlay Highest RTP Slots
Games with the best return to player percentages
Expert Rating
Detailed ReelPlay evaluation by our team
Game Selection
60+ slots across four mechanic families: Infinity Reels (9 titles), 10K Ways (13 titles), Megaways (5 titles), and Gigablox (5 titles). That positions ReelPlay below BGaming (250+), Pragmatic Play (500+), and Play'n GO (350+) in raw count. Zero table games, zero live dealer, zero casual games. Slots-only studios like Hacksaw Gaming (~150 titles) and Nolimit City (~80) still field larger catalogs. The 1-game-per-month release cadence from a 14-person team limits growth.
Graphics & Sound
Consistent 3D art style across the portfolio with above-average animation quality on the Infinity Reels expanding reel transitions. AboutSlots rates their top titles 8.0-8.3/10 for visual presentation, placing them mid-tier between studios like BGaming (2D-focused) and Push Gaming (cinematic polish). The 10K Ways series uses a standardized grid layout with themed symbol sets that avoid recycled art across titles.
Bonus Features
100% of our 2 tracked slots include free spins, bonus buy, wilds, scatters, and a bonus feature. Infinity Reels adds a genuine dimension: the expanding reel system with escalating multipliers creates longer bonus sequences than standard free spin rounds. The 10K Ways titles pair 10,000 paylines with bonus buy. Missing vs. BGaming: no hold-and-win, no tiered jackpots, no cluster-pay mechanics.
High Volatility
Our 2 tracked slots are both medium volatility (4-5/10), but the broader portfolio skews higher. Money Mariachi Infinity Reels reaches 50,000x max win with high volatility. Third-party data suggests newer 10K Ways titles (Spartacus, Atlantis) may exceed 200,000x theoretical max win. That ceiling would rival Hacksaw Gaming and Nolimit City territory, but without confirmed in-house data, caution applies.
Innovation
Infinity Reels is the studio's defining contribution. Created in 2019, it was licensed by NetEnt for Gods of Gold Infinity Reels and adopted by Yggdrasil for collaborative titles. Few studios under 20 employees have created a mechanic adopted industry-wide. The 10K Ways system (10,000 fixed paylines) offers a stable alternative to Megaways' variable grid. Both mechanics are genuine innovations, not reskins.
Safety & Security
UKGC license is the most rigorous single jurisdiction in iGaming. US market access through Light & Wonder covers New Jersey and Pennsylvania. Games tested by GLI and eCOGRA. No regulatory actions, fines, or suspensions on record. Compared to the gold standard (MGA + UKGC + multiple jurisdictions), ReelPlay's licensing is narrower than BGaming (18 jurisdictions) or Pragmatic Play (20+). No documented reduced-RTP variants.
Overall
ReelPlay is a 14-person Sydney studio that punches above its weight through mechanic innovation. Infinity Reels went from indie creation to industry-licensed standard. 60+ slots, UKGC licensed, US market access through Light & Wonder. The trade-offs are clear: small catalog (60 vs 250+ at BGaming), slots-only (no table or casual games), limited sample in our database (2 titles). Best suited for players who value mechanic variety over portfolio depth.
About ReelPlay
Company overview and key information
Licensing & Trust
ReelPlay's regulatory standing and certifications
ReelPlay holds a UK Gambling Commission license, the single most demanding regulatory credential in iGaming. UKGC requires ongoing compliance with player protection standards, anti-money laundering protocols, and regular technical audits. US market access runs through Light & Wonder's OpenGaming platform, covering New Jersey (Division of Gaming Enforcement) and Pennsylvania (Gaming Control Board). Games are tested by GLI (Gaming Laboratories International) and eCOGRA for RNG fairness and payout accuracy. No regulatory actions, fines, or license suspensions exist on public record. Compared to the multi-jurisdiction gold standard, ReelPlay's regulatory footprint is narrow: UKGC plus US states through a partner, versus BGaming's 18 jurisdictions or Pragmatic Play's 20+. The studio does not hold a standalone Malta Gaming Authority license, though some distribution partners (Relax Gaming, Yggdrasil) operate under MGA frameworks. For US players in NJ and PA, the Light & Wonder partnership means ReelPlay games meet state-level regulatory requirements. No reduced-RTP variants have been documented, though the small public data set limits verification.
UK Gambling Commission
Gaming License
New Jersey Division of Gaming Enforcement
Gaming License
Pennsylvania Gaming Control Board
Gaming License
GLI
Testing Agency
eCOGRA
Testing Agency
ReelPlay Awards
Industry recognition and accolades
Top Performing Online Slot Shortlist — Hypernova Megaways
EKG Slot Awards
Signature Mechanics
Proprietary game features unique to ReelPlay
Infinity Reels™
Expanding reel system where landing a winning symbol on the rightmost reel adds a new reel and increases a win multiplier. Each added reel triggers a respin. The mechanic loops until no new winning symbol lands on the final reel. Licensed to NetEnt (Gods of Gold Infinity Reels) and other studios, making it one of the few indie-developed mechanics adopted across the industry.
10K Ways™
Fixed 10,000-payline system across a 6x4 main grid plus a horizontal top reel. Unlike Megaways' variable reel heights, 10K Ways keeps the grid stable while the top reel creates extra winning combinations. Combined with bonus buy, free spins, and multiplier features across the series.
ReelPlay Game Series
Franchise collections and sequel families
Infinity Reels Series
10K Ways Series
Buster Hammer Series
Gigablox Series
Pros and Cons of ReelPlay
Weighing the strengths and limitations
Pros
Benefits
Created Infinity Reels, one of the only indie-developed slot mechanics licensed by NetEnt, Yggdrasil, and other major studios
100% of our 2 tracked slots have RTP at or above 96.00%, with a 96.08% average matching the industry standard
UKGC licensed with US market access in New Jersey and Pennsylvania through Light & Wonder's OpenGaming platform
Four distinct mechanic families (Infinity Reels, 10K Ways, Megaways, Gigablox) from a 14-person team, more mechanic variety per employee than any comparable studio
10K Ways provides 10,000 fixed paylines, offering a more predictable math model than Megaways' variable 117,649 ways
Distribution through Relax Gaming Silver Bullet, Yggdrasil YG Masters, and Light & Wonder reaches regulated operators across Europe and the US
Cons
Things to consider
Only 2 slots in our database vs BGaming's 13 and Pragmatic Play's 40+, severely limiting analytical confidence
~60 total games vs Pragmatic Play (500+), Play'n GO (350+), BGaming (250+), and even Hacksaw Gaming (~150), small catalog
Slots-only studio with zero table games, live dealer, casual, or crash games, unlike multi-category providers like BGaming
14 employees (LinkedIn) and 1 game/month release cadence vs Pragmatic Play's 4-5/month limits portfolio growth
No casinos in our US or Canadian database list ReelPlay as a top provider, suggesting limited operator visibility
9,141x max win ceiling in our tracked data, well below Hacksaw Gaming's 50,000x+ and Nolimit City's 150,000x ceiling, though the broader catalog reportedly reaches higher
ReelPlay RTP Analysis
Return to player transparency and statistics
Across 2 ReelPlay slots in our database: 96.08% average RTP, 96.08% median. Range: 96.00% (King Arthur 10K Ways) to 96.16% (10,000 Wolves 10K Ways). 100% of tracked games sit above 96.00%. Zero below 95.00%. The broader catalog tells a different story. Third-party sources report an RTP range of 94.0% to 96.7% across 60+ titles. Bounty Hunt sits at 95.53%, El Dorado Infinity Reels at 95.51%, pulling the full-catalog average closer to 96.0%. Giza Infinity Reels ranks highest at 96.45%. Compared to BGaming's 96.40% average across 13 tracked slots, ReelPlay's 96.08% average is lower but based on just 2 games. No documented evidence of reduced-RTP operator variants exists, a positive sign compared to Pragmatic Play's openly available 94% configurations. RTP is published in-game rules. Transparency score: 5/10, limited by the very small tracked sample that prevents meaningful statistical analysis. Bottom line: both tracked ReelPlay slots return above 96%, but the 2-game sample demands caution before drawing portfolio-wide conclusions.
ReelPlay Game Features
Mechanics, innovations, and gameplay analysis
ReelPlay built its reputation on one proprietary mechanic and extended it into a second. Infinity Reels (2019) adds a new reel each time a winning symbol lands on the rightmost position, incrementing a multiplier with each expansion. The loop continues until no new win appears. NetEnt licensed this system for Gods of Gold Infinity Reels, a rare validation of indie studio innovation. 10K Ways (2023) locks 10,000 paylines across a 6x4 grid with a horizontal top reel. Unlike Megaways' variable 117,649 ways, 10K Ways keeps the grid stable, giving players a fixed math model. Across our 2 tracked slots: 100% have free spins, bonus buy, wilds, scatters, and bonus features (2/2 on every category). Zero Megaways-branded titles in our sample, though the broader catalog has 5. The studio also produces 5 Gigablox titles using Yggdrasil's licensed mechanic. Compared to Nolimit City (xNudge, xWays, xPays, xSplit) or BGaming (MergeUP, TRUEWAYS), ReelPlay's mechanic count is smaller. The difference: Infinity Reels crossed studio boundaries, which neither xNudge nor MergeUP has done.
ReelPlay History
Key milestones and achievements
Chance Interactive Founded
Founded in Sydney, Australia as Chance Interactive by a small team of gaming developers. Initial focus on B2B slot development for third-party operators.
Scott Smith & David Johnson Join
Scott Smith (CEO) and David Johnson (CCO) joined from NYX Gaming Group/SG Digital. The pair drove the company's strategic repositioning and growth.
Rebrand to ReelPlay & Infinity Reels Launch
Renamed from Chance Interactive to ReelPlay. Launched the Infinity Reels mechanic with El Dorado Infinity Reels, the studio's defining innovation. Partnered with Relax Gaming for distribution.
Yggdrasil YG Masters & Scientific Games Deal
Joined Yggdrasil's YG Masters programme for game distribution. Scientific Games (now Light & Wonder) licensed the Infinity Reels trademark system, opening US and global markets.
David Johnson Becomes CEO
CCO David Johnson promoted to CEO. Scott Smith moved to a board and advisory role overseeing the ReelPlay group studios. Expanded into New Jersey through Light & Wonder.
10K Ways Series Launch
Launched the 10K Ways mechanic as a second proprietary system alongside Infinity Reels. King Arthur 10K Ways and 10,000 Wolves 10K Ways entered our tracked database.
Relax Gaming Silver Bullet Partner
Upgraded from standard Relax Gaming partner to Silver Bullet status in September 2024, deepening distribution reach across Relax's operator network.
Other Game Providers
Explore more slot developers
Our Verdict
Final thoughts on ReelPlay
ReelPlay is a 14-person Sydney studio that created one of the few indie slot mechanics adopted industry-wide. Infinity Reels, launched in 2019, was licensed by NetEnt for Gods of Gold and by Yggdrasil for multiple collaborative titles. Our database tracks 2 ReelPlay slots averaging 96.08% RTP, with both games at or above 96.00%. King Arthur 10K Ways leads with a 9,141x max win and 4.2/5 rating. The broader portfolio spans 60+ titles across four mechanic families: Infinity Reels (9 games), 10K Ways (13 games), Megaways (5), and Gigablox (5). UKGC licensed, US market access in New Jersey and Pennsylvania through Light & Wonder. The trade-off: small catalog (60 vs BGaming's 250+ or Pragmatic Play's 500+), slots-only (zero table games or casual titles), and limited operator visibility in our casino databases. This is a mechanic-first studio, not a volume play. Best for players who value innovation per title over portfolio breadth. Our rating: 3.5/5.
ReelPlay FAQ
Common questions about ReelPlay slots and casinos
ReelPlay is a leading online slot game developer with 2 games in their portfolio. They are known for creating high-quality slot games with an average RTP of 96.08% and maximum win potential up to 9,141x your bet.
Safety & Responsible Gambling
Playing ReelPlay slots should be fun. Always gamble responsibly — set deposit limits, take breaks, and never chase losses. If gambling stops being enjoyable, seek help immediately.
2 games analyzed · Updated monthly
Every ReelPlay slot. Rated and reviewed.
All ratings are based on expert analysis of RTP, volatility, max win potential, and gameplay quality. Casino recommendations are independently verified for safety and fairness.
casino.band is an independent analytics platform. Some links earn us a commission at no cost to you.